Design Process


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How We Do It

Every web project goes through our customer-centered design approach. The specific deliverables for your project might vary (e.g. maybe you don't want us to do a mobile website or don't want a Facebook page setup), but we like to lay it out here for you so you know what to expect from us.

Kickoff and Project Charter

First, let's get to know each other. We will meet in person or over the phone and listen to your goals and desires in order to design a web solution that fits perfectly. We'll establish communication protocols, milestones and timelines, deliverables and scope, roles and expectations.

  • Deliverables: Project Charter





Initial Consultation and Project Analysis

We will work with you to help determine the requirements of the project, from a technical, creative, and organizational perspective. We’ll analyze content, writing style, visual design, and interface design, and make sure we understand everything there is to know about your industry. Our project analysis will guide us in understanding where your organization has been, what it is currently doing, and where it wants to go in the future. This guides us in tailoring a solution that is effective and sustainable.

  • Deliverables: Statement of Work and Strategic Memo




Content and Search Strategy

We'We'll create a site map for your project and show where everything belongs. This process will inform what and how we communicate, and establish the features your users need. Well-planned, well-structured content will help us create both the interaction and visual design systems. We'll develop a document summarizing best practices for Search Engine Optimization, including page structure, URL syntax, meta data, and content hierarchy. This will help your site make sense to both human and robot (aka Google) users.

  • Deliverables: Content and Search Strategy



UX Sketches and Function Listing

We will work with you through an iterative process to create rough wireframes, or UX sketches, for key views. This will help establish the design system, while communicating a sense of the functionality.

  • Deliverables: UX Sketches and Function Listing





Visual Design

With functionality fully documented in the wireframes, we’ll layer in the branding elements, colour palettes, and typography that give each site its unique look and feel. Through an iterative process between our team and yours, we’ll make all the big decisions about typographic hierarchy, vertical rhythm, and interface details. We can create static visual mockups, browser-based prototypes, or both.

  • Deliverables: Design Samples




HTML or Theme Build

Now it’s time to get down to business and build HTML/CSS/JavaScript themes: functional, browser-tested, HTML pages ready for testing. We’ll make sure all content is governed by CSS and meets W3C standards. We’ll use JavaScript for interactive elements, rather than Flash or Silverlight. We’ll also help you adhere to best practices for online readability, and include a print CSS for readers that want to print out your content.

  • Deliverables: Mock-Ups on a Test Server




Cross-Browser/Device Testing

Here's where we test and demonstrate how page templates will render in major web browsers and mobile devices (i.e. iPad, iPhone, Blackberry, Android, etc). It is important to understand that the design will be appropriate for each device, but may be slightly different due to device specs and experience. It’s not about making everything look the same, it’s about creating a coherent experience across all devices.

  • Deliverables: Cross-browser Testing Report




Content Migration

Now for the good part – putting on the final piece: content We then move on to integrating textual and imagery content to publish the completed work. Keep in mind we offer professional copywriting services.

  • Deliverables: Website on Test Server





User Acceptance Testing

User Acceptance Testing (UAT) helps us confirm that your new site meets the objectives and requirements we defined early in the project. It's like moving into a new house – you need time to discover how everything works and get comfortable with living there. You’ll need time to come to terms with how your content fits into the design and workflow, and make any adjustments and edits you need.

  • Deliverables: User Acceptance Form




Launch Plan & Release

So close! Next up, our team will create a launch plan to archive the current website (if needed) and release the new website to the public, as well as a quality checklist to ensure that all project requirements are met. We’ll make sure that the new website is submitted to the appropriate search engines, and that web analytics are installed and configured. We'll also work to make sure that you are properly trained on how to update the website via a content management system (if applicable).

  • Deliverables: Closing Memo

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