Every web project goes through our customer-centered design approach. The specific deliverables for your project might vary (e.g. maybe you don't want us to do a mobile website or don't want a Facebook page setup), but we like to lay it out here for you so you know what to expect from us.
First, let's get to know each other. We will meet in person or over the phone and listen to your goals and desires in order to design a web solution that fits perfectly. We'll establish communication protocols, milestones and timelines, deliverables and scope, roles and expectations.
We will work with you to help determine the requirements of the project, from a technical, creative, and organizational perspective. We’ll analyze content, writing style, visual design, and interface design, and make sure we understand everything there is to know about your industry. Our project analysis will guide us in understanding where your organization has been, what it is currently doing, and where it wants to go in the future. This guides us in tailoring a solution that is effective and sustainable.
We'We'll create a site map for your project and show where everything belongs. This process will inform what and how we communicate, and establish the features your users need. Well-planned, well-structured content will help us create both the interaction and visual design systems. We'll develop a document summarizing best practices for Search Engine Optimization, including page structure, URL syntax, meta data, and content hierarchy. This will help your site make sense to both human and robot (aka Google) users.
We will work with you through an iterative process to create rough wireframes, or UX sketches, for key views. This will help establish the design system, while communicating a sense of the functionality.
With functionality fully documented in the wireframes, we’ll layer in the branding elements, colour palettes, and typography that give each site its unique look and feel. Through an iterative process between our team and yours, we’ll make all the big decisions about typographic hierarchy, vertical rhythm, and interface details. We can create static visual mockups, browser-based prototypes, or both.
Here's where we test and demonstrate how page templates will render in major web browsers and mobile devices (i.e. iPad, iPhone, Blackberry, Android, etc). It is important to understand that the design will be appropriate for each device, but may be slightly different due to device specs and experience. It’s not about making everything look the same, it’s about creating a coherent experience across all devices.
Now for the good part – putting on the final piece: content We then move on to integrating textual and imagery content to publish the completed work. Keep in mind we offer professional copywriting services.
User Acceptance Testing (UAT) helps us confirm that your new site meets the objectives and requirements we defined early in the project. It's like moving into a new house – you need time to discover how everything works and get comfortable with living there. You’ll need time to come to terms with how your content fits into the design and workflow, and make any adjustments and edits you need.
So close! Next up, our team will create a launch plan to archive the current website (if needed) and release the new website to the public, as well as a quality checklist to ensure that all project requirements are met. We’ll make sure that the new website is submitted to the appropriate search engines, and that web analytics are installed and configured. We'll also work to make sure that you are properly trained on how to update the website via a content management system (if applicable).